FairValue

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Portrait of Gerard Moreno

Gerard

Moreno

CFSpain · Villarreal CF

№ 177467Established €2.2M +0.14

Image: FootyLogos

Player dossierLaLiga

GerardMoreno

CFCentre-ForwardAttack

Club
Villarreal CF
League
LaLiga
Nationality
Spain
Age
34
Height
180 cm
Foot
Left
Valued
5 Jun 2026

Reading the valuation

The market values Moreno at €2.5M. Model A, which never saw Moreno during training, estimates €2.2M: the market value is 15% above that estimate.

That is a factor of ×1.15. Model A's typical held-out miss is ×1.50 either way, so this gap is within its usual error.

Without league and club, Model B estimates €772k, further from the market. Model B is usually further off (typical miss ×2.07): league and club explain much of how the market prices players.

A gap describes the model's arithmetic for this player's inputs, not what the player is worth.

▲ +0.14A €2.2M▲ +1.17B €772k
Pitch length is a log value scale fitted to this player's figures. ● observed · ◇ Model A · dashed ◇ Model B · each arc is a residual, log(observed) − log(estimate).
Apps
42
Minutes
2,181
Goals
13
Assists
2
Started
23/42
Min / app
52
Cards
0Y 0R

Club matches, two years to the valuation date

The Valuation Journey

What moves Model A

Asking the prediction API to explain Model A for Moreno…

SHAP describes the model's arithmetic for this player's inputs, not what causes market value. Model B can be explained only by the live service; Model A also has a published explanation for the research players.

Model A vs Model B against the observed €2.5M

Checking API
EmergingEstablishedEliteWorld Class€2M€10M€30M€100k€1M€100MMarket €2.5MModel A €2.2M

Asking the prediction API…

Held-out estimates come from cross-validation, with this player outside the training data: the honest comparison. Served models were refitted on every player, this one included, so they sit closer to the market. Shaded band: Model A's typical miss (×1.50 either way).

Player traitspercentiles vs 1,583 attackers

Gerard Moreno's percentiles among attackers: Goals per 90 91st, Assists per 90 25th, Minutes, two years 49th, Starts 43rd, Minutes, last 365 days 54th, European club minutes 59th91stGoals25thAssists49thMinutes43rdStarts54thRecent59thEurope

Dashed ring: the attacker median (50th percentile)

Goals per 90

Club goals per 90 minutes played in the two years to the valuation date.

0.54 this player0.26 attacker median91st percentile

0.00peer deciles · median line · this player ●1.17

No passing, progression or defensive actions exist in the dataset, so no trait claims to measure them.

Valuation history every Transfermarkt valuation on record

First valuation
€500k
May 2013
Peak
€40M
May 2021
Model target
€2.5M
Jun 2026
Valuations
38
4 club changes
Jun 2026€2.5MVillarreal CFValuation the model is trained to reproduce

Jun 2026: €2.5M, Villarreal CF. Dotted lines mark the €2M, €10M and €30M tier boundaries.

Show as a table
DateMarket valueClub
2013-05-10€500kVillarreal CF
2013-08-07€500kRCD Mallorca
2013-10-08€1MRCD Mallorca
2014-02-06€2MRCD Mallorca
2014-07-20€2MVillarreal CF
2015-01-23€3MVillarreal CF
2015-07-01€4MVillarreal CF
2016-02-22€3MRCD Espanyol Barcelona
2016-07-15€3.5MRCD Espanyol Barcelona
2017-01-24€6MRCD Espanyol Barcelona
2017-06-05€8MRCD Espanyol Barcelona
2018-01-01€12MRCD Espanyol Barcelona
2018-03-22€20MRCD Espanyol Barcelona
2018-05-30€20MRCD Espanyol Barcelona
2018-12-21€20MVillarreal CF
2019-02-28€17.5MVillarreal CF
2019-06-11€17.5MVillarreal CF
2019-12-20€20MVillarreal CF
2020-04-08€16MVillarreal CF
2020-07-23€30MVillarreal CF
2020-10-08€30MVillarreal CF
2021-01-05€30MVillarreal CF
2021-03-19€35MVillarreal CF
2021-05-31€40MVillarreal CF
2021-12-30€40MVillarreal CF
2022-06-03€40MVillarreal CF
2022-11-07€35MVillarreal CF
2023-03-23€30MVillarreal CF
2023-06-13€20MVillarreal CF
2023-10-13€15MVillarreal CF
2023-12-22€15MVillarreal CF
2024-03-21€14MVillarreal CF
2024-06-07€10MVillarreal CF
2024-12-27€5MVillarreal CF
2025-06-09€4MVillarreal CF
2025-10-02€3MVillarreal CF
2025-12-12€2.8MVillarreal CF
2026-06-05€2.5MVillarreal CF

Audit context group-level, not about this player

Audit group
UEFA
Population gap, Model A
+0.093 95% CI +0.063 to +0.124
This player, market vs held-out A
+0.140

The group comes from first-listed citizenship and is never a model input. Across the population, non-UEFA players' market values sit about 10% above Model A's held-out estimates, relative to UEFA players in the same leagues. One player's residual says nothing about that pattern (typical miss ×1.50), and none of it is evidence of discrimination: the target may itself be biased. Open the Fairness Audit

In context observed value among comparable players in this build

All players in the Terminal →

LaLiga509 players · median €4M

Valued above 34% of the 509 LaLiga players.

€100k€1M€10M€100M€2.5MSee them in the Explorer →

Attackers, all leagues1,583 players · median €2.5M

Valued above 48% of the 1,583 attackers.

€20k€300k€5M€75M€2.5MSee them in the Explorer →

Where Moreno appears

Watchlists and the comparison tray are kept in this browser only.

Near this valuation closest observed values: same league, then same position

Counts and ranks of observed Transfermarkt values only; model errors are never ranked here. Full player export: Every player in the modelling population (D-011).